Summit Agenda

8:00 AM — CHECK IN & NETWORKING BREAKFAST


9:30 AM — Exploring the Future of eCommerce

MODERATOR:

  • Darin Lynch, Founder & CEO, Irish Titan

PANELISTS:

  • Chris Lutz, Director, Digital Media & eCommerce, Odele Beauty

  • Heidi Gilbertson, Senior Director of Marketing, Solo Stove

  • Matt Larson, VP of Media, Collective Measures

  • Matthew Johnson, Co-Founder & CEO, Omnia Fishing

10:15 AM — AI Assisted Customer Segmentation To Increase Profitability
SPEAKER: Bill Dunn, SBU President, Dunn Solutions


10:30 AM — MORNING NETWORKING BREAK

10:50 AM — Marketplace Momentum: Insights & Strategies to Maximize Success on Marketplaces

MODERATOR:

  • Bill Dunn, SBU President, Dunn Solutions

PANELISTS:

  • Dean Evenson, Senior Director eCommerce Marketplaces, Kate Farms

  • Doree Wendling, VP of Marketing, Global Overview

  • Henry Stein, GM, Vice President, Alternative Channels, Dunn Brothers Coffee

  • Jake Barrer, Senior Key Account Manager - Amazon, Halo Dream, Inc.

  • Nathan Hewett, Marketing Director, Fun.com



11:35 AM — Driving Faster Ecom Growth (Starting Next Week!)
Get ready to unlock key strategies that will propel your ecommerce business to new heights. Led by Craig Smith, the Chief Strategy Officer of OuterBox and a 23-year ecommerce veteran, this session offers deep insights into leveraging data effectively, optimizing your website experience, and boosting conversion rates. You'll also discover practical SEO techniques that can quickly drive meaningful results. Whether you're an experienced marketer or just starting out, this session is packed with actionable tips and real-world examples to help you elevate your digital store and accelerate growth.

SPEAKER: Craig Smith, Chief Strategy Officer, OuterBox


11:50 AM — NETWORKING LUNCH

1:00 PM —UX Best Practices for 2025: Enhancing eCommerce UX from Navigation to Checkout

MODERATOR:

  • Craig Smith, Chief Strategy Officer, OuterBox

PANELISTS:

  • Aynura Aghenii, Founder & CEO, Mom Crew

  • Hannah Arneson, Director of eCommerce, eyebobs

  • Joseph Thorson, IT Product Manager, Caribou Coffee

1:40 PM — AFTERNOON NETWORKING BREAK

2:10 PM — AFTERNOON ROUNDTABLES

Roundtable sessions will be held in the ballroom. During the “afternoon networking break”, we will ask everyone to join us in the networking hall so our team can arrange the tables in a way that optimizes conversation. We will have a moderator present to lead the discussion and ask some guiding questions to kick off the conversation, but please feel encouraged to share your thoughts throughout the session. You will have an opportunity to attend both sessions if you choose.

Topic 1: Preparing for the New Tariffs
Hosted by ePost Global

Topic 2: The Power of TikTok and Short-form Media in Shaping Trends and Driving Brand Visibility


2:55 PM — The Power of Authenticity & Community in eCommerce Marketing

MODERATOR:

  • Jacob Eckeberger, Sr Manager, MarCom, Global Overview

PANELISTS:

  • Aaron Seymour-Anderson, Head of Brand & Creative, Red Wing Shoe Co.

  • Andrea Ponto, VP of Marketing, Merchology

  • Emily Phillips, Director of eCommerce, Josie Maran

  • Matt Davies, Global eCommerce & eMarketing Supervisor | Meguiar’s Brand, 3M

  • Michelle Chester, Head of Brand Strategy, Disruptive Innovation, General Mills

3:40 PM —Technology Driven Supply Chain: Improving Your Operational Efficiency

MODERATOR:

  • Darin Lynch, Founder & CEO, Irish Titan

PANELISTS:

  • Andrei Aghenii, Software Engineering Manager - eCommerce, Life Time

  • Antonia Hope, Director, EOM POS & Supply Chain Special Projects, Lamps Plus

  • Mike Dawson, VP of Operations & IT, Welly Health PBC

4:10 PM — Join us in the exhibit hall for open bar & networking!